Digital Marketing Ideas For Entrepreneurs
It is
prudent that any business, regardless of type or size need to continue adapting
the best marketing strategies for them to have any relevance in this ever
dynamic market. In other words, the organizations need to ensure that they
recognize the online nature of modern customers thereby introducing and then
establishing a formidable digital marketing strategy.
Without the
best Digital Marketing Strategy, your business may end up missing some very
potential and essential sales as well as online sales opportunities. This is a
significant problem especially bearing in mind that the highest number of vital
customers in the modern world will start their search for a product on the
internet.
Below are
ten top Digital Marketing Strategies that need to be followed by all the
serious entrepreneurs and they will remain relevant in the marketing today.
Make Your
Homepage Visua
This implies
that if you were so much focused on communicating your message only through
your linguistic prowess, then you may have no chance of showcasing your skills.
To combat
such problems, it is paramount that you follow what other web are doing to
retain customers whom they have really struggled to attract through
optimization of their websites. The use of images together with videos is today
essential for effective website communication.
More can be
communicated through the visual communication and within just a short space of
time. This is in fact very essential especially in retention of the very
impatient users who have visited your site for the first time.
Remember
that 90% of the information that is transmitted to the brain normally is
visual. In the brain, the same visual messages are always processed sixty
thousand times faster than texts. Decrease the website bounce rates as you increase
search engine ranking by posting visual centric homepages.
Make Your Message Mobile Friendly
The number
of persons accessing the internet has constantly been on an increase in the few
years stretching back to a decade. Those accessing the internet via their smart
phones have also been on a constant increase especially in the last five years
or so.
This
increase will keep on being on the rise hence the need for businesses to factor
the mobile devices in their strategies. In a nutshell, to remain relevant, you
must have a mobile responsive website.
Focus on Content
It is worth
north that advertisement or rather marketing through the traditional methods
such as magazines, newspapers, TV among others is becoming irrelevant. It is
therefore important that you divert a great deal of your resources to ensure
that your websites give the customer and potential customers the very best.
Ensure that you give the desired content to the latter.
There is
some specific information that customers will always either need or be
attracted to. Ensure that you capitalize on that. It is also worth mentioning
that content is one of the features that are used in SEO. For your website to
be highly optimized, it has to have the right content organized in the right
way.
Harness Online Video Power
Videos are among the top most
marketing tools the modern marketer has at his disposal. Online videos have
been used in the last few year and they have become a must have for any serious
websites. In case you haven’t still employed the use of these videos, then
probably you may be lagging behind in this stiff competition.
Multi-channel
It is no longer prudent to spend all
your time only in one channel, however perfect you may do it. Today, you have
to express your ideas and several channels. Ensure that you advertise your
ideas and products though the websites that your potential customers visit the
most such as numerous social media websites. From here, you can direct them to
your site.
Get social
As mentioned above, you have to get in
to the social media marketing so as get the out of your Digital marketing
strategy. Create a page on the website, Twitter among other social media and
have a link that will direct the users to your website.
There are so many people visiting the
social website today. It is therefore easiest to create a network and direct it
to your website through the social media then by any other means.
Add some Rich Snippets to the Google Search Results
Rich snipes are credited for giving
standout result with a great percentage of audiences having a likelihood of
clicking the site. The use of a professional video hosting service to post a
video on your site is the easiest way you can generate the rich snippet to
Google search results.
Focus on Top quality Backlinks
High quality back links play an
important role in giving you’re greater score in listing within the search
engines. Without using these, your may end up losing quite much. Ensure that as
you create a backlink to your website, it ought to be from a website that is
highly visited or that which is of a high domain authority.
Implementing Sign up forms On One’s Website
Sign up forms will help you identify
your visitors. From these, you can be able to contact the frequently with
newsletter, coupons, discounts among other features that may end up attracting
a good number of them back to your website and to your business.
Ad Re-targeting
A meager 2% of web visitors will
convert on their very first visit to any site. Together with sign up forms
discussed above web owners will need to use and re-targeting in order in order
to remind the visitors of the products they once viewed but took no action
about them.
Ad re-targeting works through the use
of cookies so as to track the website visitors and possibly redirect them back
to the site. After leaving the site, they will keep on being show the products
they viewed through ads on the other sites they visit.
